Graphic design is more prevalent in our lives than most people realize, from the billboards you see on your way to work to the websites you visit. It’s existed so long that it’s hard to picture life without it. Though graphic design has a long history, let’s explore how the industry has changed through time and impacted our daily lives.
What is Graphic Design?
Let’s start with the definition of graphic design. It’s a general term frequently used to refer to many design specialties, such as web and digital design. Although graphic design has been around for a long time, William Dwiggins didn’t coin the phrase until 1922. Dwiggins called himself a graphic designer and created typography, calligraphy, book design, and illustrations, among other things.
Renaissance and Industrial Era Graphic Design
The Renaissance and Industrial Revolution produced some of the most significant advances in graphic design, the most well-known of which was the printing press.
Invention of the Printing Press
With the creation of the printing machine, Johannes Gutenberg, a German, brought the movable type to Europe in 1439. The Gutenberg Press significantly increased the general public’s access to literature and, by extension, literacy. Manuscript books that were costly and handcrafted were replaced by printed books, which were far more practical and reasonably priced.
Starting Advertisements and Logos
More commercial uses of design, such as logos and print ads, were made possible by the Gutenberg press. The first print advertisements didn’t exist until the 1600s with the introduction of the coranto, even though the first logos debuted in the late 1400s. Corantos were leaflets with news and information that preceded newspapers. They also had the first printed ads.
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Lithography, as well as Chromatography
The Industrial Revolution introduced numerous design-related technologies, the most well-known being lithography. Lithography is a type of printing that was first developed in 1798. It entails inking a pattern onto a flat surface, such as stone, and then transferring it to a sheet of paper. With the invention of chromolithography, or colored lithographs, in the latter part of the 1800s, lithography advanced.
The Rise of Graphic Propaganda
The 1900s saw the genuine emergence of graphic design, particularly during World Wars I and II. Posters, in particular, were adopted as a medium of expression. Consider the well-known posters for “I Want You” and “We Can Do It,” which feature Uncle Sam and Rosie the Riveter. Many posters had clear, direct slogans and an appropriate image during this time.
Following World War II, poster art declined in popularity but reappeared after the Vietnam War and the Civil Rights Movement. Posters have become a popular means for the average person to reach a wider audience and spread their message.
the popularity of Art Deco design
The notable impact of the visual arts throughout one of the most significant and fascinating decades of the 1990s may be seen in today’s design business. Art Deco is a modernist art style that originated in France, but as it gained favor among artists, it spread throughout the world and was soon featured in interiors, buildings, posters, and artwork. This glitzy design aesthetic was enthusiastically embraced by poster designers, who used it to inspire powerful graphic layouts and vibrant color schemes. However, the vivid color schemes of this Art Deco design were supplanted by more muted tones around the 1930s.
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Design Industry We See Today
Even though digital design technology debuted in the 19th century, it impacted designers significantly throughout the 20th century. When this technology started to advance more recognizably in 2000, designers were forced to consider alternatives to computer-aided design. Political upheavals and the emergence of new social movements are attributed to the 20th century.
Before companies like Google, Facebook, and Twitter established their distinctive brand identities using this, logo designs were rare. Designs become more narrowly focused, with many considering that a company’s logo identification is the foundation for its success or failure. Digital illustrations are currently developing as a new art form in the field of graphic design. Illustrations have gone through revolutionary aspects of modern design, such as flat design.
Boom in Advertising
TVs were once exclusively seen in the houses of the wealthy. However, when televisions became a standard feature of the typical family home, television advertising started to shape design. It evolved into a brand-new storytelling technique to persuade viewers to purchase the goods they saw on television.
Modern Graphic Design
The Digital Age
Graphic designers found themselves in a new world at the start of the digital era. The initial iteration of Photoshop was released in 1990, and since then, the program has significantly altered designers’ ability to experiment with previously unimaginable techniques.
The technologies used in graphic design advanced further throughout the 2000s. It appeared on mobile devices, such as tablets and smartphones. This led to introducing various new graphic design specialties, such as interactive, UX/UI, and web design.
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The Future of Graphic Design
It goes without saying that new advancements and technology are constantly being introduced into the graphic design area, which is continually changing. Although the future of graphic design is unpredictable, many designers think that the user experience will always be at the forefront of the field. Designs may become much more dynamic and customized.
Conclusion
We have taken a trip down memory lane into the 19th century with this blog, where we have seen the evolution and development of many platforms and trends. We have also talked about the graphic design industry’s evolution into the newest branch of digital technology, its current state, and our projections for the coming decades.
